The largest annual Christmas toy appeal in the UK returns this December. Mission Christmas is run by Cash for Kids and supported by Bauer Radio’s regional stations like Radio City.
In 2016 the appeal generated upwards of £15.5 million in gifts and donations which were distributed to more than 360,000 disadvantaged kids across the UK.
With 1 in 4 children across the UK living in poverty this December, for many families, Christmas is simply a luxury they can’t afford. This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible.
Mission Christmas asks people to buy one extra present to take to one of 5,000 local drop-off points, which includes Wickes branches across the UK.
Supporters of the campaign can take their gifts to a number of drop-off points throughout Merseyside. What’s more, the Mission on the Road Bus makes it even easier to make a donation.
In Merseyside, the Mission on the Road bus will be stopping at;
Barclays Call Centre at Dale House, Wavertree Blvd, Liverpool L7 9PQ on the 8th December from 6am to 10am.
Wickes DIY at Rock Retail Park, Birkenhead CH41 9DF on the 15th December from 6am to 10am.
Liverpool Cathedral, St James Mount, Liverpool L1 7AZ on the 18th December from 6am to 10am.
Magic Radio’s breakfast duo, Ronan Keating and Harriet Scott have joined this year as patrons. Ronan is proud to be on board, saying “Being a dad of four puts Mission Christmas close to my heart, every child deserves to have a Christmas worth celebrating.”
Harriet adds, “As a mum to two small boys who are already excited about Christmas, I can imagine the big difference one small act of kindness can make. Together we can put a smile on a child’s face, who without our help would have nothing to open on Christmas day.”
Comedian Sarah Millican shared her favourite Christmas memory, while giving her support for the campaign, “My best memory is Christmas morning when the living room door is shut because that meant Santa has been, and even now as a 42-year-old woman my husband has to shut the living room door otherwise I don’t think he’s been. I am supporting Cash for Kids Mission Christmas to help children less fortunate.”
Those of you who don’t have time to shop can text MISSION to 70808 to make a £5 donation to the appeal or click here to donate online. Donations go directly to children who would otherwise be missing out on Christmas day.
Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years).
Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.