The launch of New Brighton’s free shuttle bus signals the start of what promises to be another bumper summer season at New Brighton this year, it returned on Saturday the 7th June 2014 and operates every Saturday, Sunday and Bank Holiday Monday through to Sunday the 31st August 2013.
The free bus service is operated by Stagecoach Merseyside & South Lancashire with the service number of 15, and is supported by Merseytravel, Wirral Borough Council and has been wholly funded by the Department for Transport through Merseyside’s Local Sustainable Transport Fund.
This year’s service compliments last years service, which was operated by a wide variety of vehicles. This year, however, a 27-year-old open top Leyland Olympian with Eastern Coachworks registered D158 FYM has been especially been painted into the Stagecoach corporate livery of red, blue, orange and white for the seasonal service.
If you wish to take a free trip along New Brighton’s scenic promenade, the first service of the day departs from New Brighton’s Floral Pavilion at 11:49 with a regular 20-minute service provided until the last departure from the Floral Pavilion at 17:09. The first service departing Harrison Drive departs at 11:40 and the last departure from Harrison Drive commencing at 17:00, arriving eight minutes later at the Floral Pavilion.
The bus operates a circular route, running approximately every 20 minutes from the lifeguard station at Harrison Drive to the Floral Pavilion Theatre for Fort Perch Rock, with designated drop-off points at key sites including Bubbles World of Play and Marine Point Retail Park. Passengers can, however, flag the bus down at any point along the route.
The aim of the service is to cut down on parking congestion in the centre of New Brighton, (motorists are advised to park by the Dips to use the service).
Along with the bus, a number of other contingencies are in place to make sure visitors to New Brighton enjoy the resort at its best. This includes an enhanced cleansing schedule, additional bulk waste bins and barbeque disposal bins at key locations and new measures to ensure that all cafes with outdoor seating clean up food waste on pavements. The Council has also provided a new double bin at the pirate ship ‘Black Pearl’ to accommodate increased visitors to the artwork on the beach near the Tower Grounds.
Summer 2014 will also feature a number of new initiatives such as litter picks and beach clean-ups. To discourage dog owners from not cleaning up after their pets, the Council’s dog fouling team will be joined by Police Community Support Officers this year, and Fixed Penalty Notices will be issued to dog owners who fail to clear up after their pets.
An extended street cleaning schedule will be in place throughout the season, with bulk waste bins and barbeque bins located at 10 sites including the Dips, Perch Rock access road, Perch Rock Car Park and Marine Promenade.
Last year, the Council’s dog fouling team issued 53 fixed penalty notices for the whole of Wirral, including Harrison Drive, Derby Pool area, the promenade and Moreton. They have already issued their first fixed penalty notice of the season, in Leasowe. This year, they will be joined by Police Community Support Officers to encourage people to clean-up after their pets.
Wallasey’s Constituency Team has been working with local agencies, voluntary groups, and businesses to ensure that visitors see New Brighton in its best possible light. The Team is run and managed by the Council as part of a new approach to neighbourhood working and co-ordinates a multi-pronged approach involving Council staff, Councillors, Police, and local businesses, including, in Wallasey, Neptune Developments Ltd, owners of Marine Point.
Last year was New Brighton’s first full season since the redevelopment of Marine Point. The next phase of New Brighton’s regeneration will be work later this year to open up access to Victoria Road from the promenade end, encouraging more people to visit bars, restaurants and businesses in the Victoria Road area.