Arriva North West has teamed up with community groups, charities and organisations across Liverpool in order to help those suffering from loneliness in the region.
As part of its national Connecting Communities campaign, which launched in February, Arriva created a regional website hub that outlines local centres and activities, to help provide inspiration for people who may be feeling lonely or disconnected from the community.
Recent research suggests that loneliness is becoming an increasingly significant issue amongst the UK population and with one fifth (21%) of adults regularly feeling lonely, Arriva is taking steps to try and combat social isolation.
The website hub contains information on groups, events and activities within the North West, as well as the specific Arriva bus route to catch, to help encourage people to visit and take part; ultimately promoting social interactions and helping to reduce isolation.
Recognising its role in facilitating social interaction, Arriva wanted to help further strengthen communities, so teamed up with local charities, community groups and organisations in Liverpool, with the aim to expand partnerships in the North West later on in the year and support its existing partnerships of 29 charities nationwide.
As part of the initiative Arriva will also be partnering with U3A, a charity that promotes lifelong learning and focuses on providing learning options for individuals in the third age – those who have finished working full time or raising their families. Arriva’s regional web hubs will help to direct people to the hundreds of opportunities facilitated by U3A, for people to come together and continue their learning.
Talking about Connecting Communities, Cora Woodhouse, Arriva marketing director, said: “With these regional website hubs, we aim to help people within the community who have previously felt isolated. By working with local community groups, charities and organisations, as well as museums and cultural centres, we are able to highlight where people can go on the bus in their community. As a result, people who may be feeling lonely know that there are opportunities for them to get out and meet new people.
“Not only does the bus help to connect people to friends, family and social events, it also offers passengers a chance to make small talk with others on their journey. These moments of social interaction may seem small but they are significant in combating loneliness, and so we want to encourage as many as possible throughout this campaign.”
Talking about the initiative, Minister for Loneliness, Mims Davies, commented: “It’s great to see Arriva and its partner charities working together to help those who feel isolated by pointing them to local places where they can meet and connect with new people.
“Loneliness is one of the biggest public health challenges this country faces and we are working with businesses, charities and councils across the country to help tackle it. The Connecting Communities campaign is a wonderful example of how companies can play a key role in combating loneliness.”
If you have any recommendations of charities/community groups that could be listed in the North West please email them to firstname.lastname@example.org.