ArrivaClick Expands App-based Public Transport Service to Liverpool

ArrivaClick Expands App-based Public Transport Service to Liverpool
An ArrivaClick EVM Low Floor Sprinter Minibus that Arriva has used on its ArrivaClick services in Kent.Arriva UK Bus

Arriva North West has announced the expansion of ArrivaClick, an innovative app-based public transport service, which will become operational in Liverpool from late summer.

ArrivaClick combines the cost-effectiveness of bus travel with the convenience of personalised transit and will offer journeys determined by passengers across the city, following a successful year-long pilot in Sittingbourne, Kent.

Arriva is working with Merseytravel to roll-out the new cashless service later in the summer, initially with six luxury buses but with a view to running 25 vehicles by summer 2019. This makes it the largest commercial Demand-Responsive Transport (DRT) operation in the UK and will create up to 70 new jobs for Liverpool.

“ArrivaClick will complement existing public transport in the region, giving customers more options to use shared transport and we have big ambitions to make this flexible, responsive service available for thousands more journeys.— Kevin O’Connor, Managing Director of Arriva UK Bus

Passengers can ‘order’ and track a vehicle from the app, which will also tell them the name of the driver, and allow them to choose their pick-up point, and reserve a seat. Powered by the sophisticated technology of global ride-sharing transportation firm Via, algorithms will seamlessly match passengers travelling in the same direction, dynamically routing vehicles in real-time to find the optimal route for their trip.

The shortest and fastest routes are calculated, with a guaranteed fare, and real-time information on the time of departure and arrival is provided. Passengers are picked up and dropped off by the bus at their chosen point.

On board, ArrivaClick offers free WiFi, charging points and leather seats. Sharing journeys has the added advantage of helping to reduce air pollution and congestion in urban areas.

Steve Rotheram, Metro Mayor for the Liverpool City Region, said: “I’m committed to making the Liverpool City Region more connected and accessible with quality infrastructure. Delivering great public transport services plays a key role in that. People’s lifestyles and expectations are changing, and we need to continue to modernise and renew our transport network to meet those needs.

“At the same time, we must be mindful of the impact pollution and congestion has on the city. That means thinking more creatively and providing innovative services that deliver tangible benefits for both passengers and the environment.”

During the pilot in Kent, more than 50% of customers surveyed switched from using private cars to ArrivaClick, with 61% of users using the service a few times a week or more. 43% adopted the service for their daily commute and the average rating for users was 8.3/10, with 9 out of 10 saying they would recommend it to a friend according to ArrivaClick customer feedback survey results, September 2017.

Kevin O’Connor, Managing Director of UK Bus, Arriva, said: “The bus services we run in Liverpool are relied upon by thousands of customers every day, and we are proud to bring this innovative and complementary new service to the city.

“ArrivaClick will complement existing public transport in the region, giving customers more options to use shared transport and we have big ambitions to make this flexible, responsive service available for thousands more journeys.

“Liverpool is a city that embraces new ideas, so it was the natural choice for us.”

Matt Goggins, Head of Bus at Merseytravel, added: “We are delighted that ArrivaClick is set to launch in Liverpool. One of Merseytravel’s main aims is to make sustainable journeys a more attractive choice for people in the Liverpool City Region, particularly when accessing things like training, education and employment. By providing a new way to use public transport, ArrivaClick really supports that vision.”

John Irving, CEO of Liverpool John Lennon Airport also welcomed this new service. “This innovative new scheme will give greater choice of public transport options not only for passengers travelling to and from the Airport, but also for employees based here, helping to fill gaps in the existing bus service provision.”

Passengers can download the ArrivaClick app via the iOS or Android app stores once the service is up and running in late summer.

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2 Comments

  • James Bray
    June 25, 2018, 7:18 pm

    So basically like an Uber but using a bus instead of a car. What do you get extra, measly Wi-Fi and phone chargers… hardly a game changer is it? Guess we’ll just have to wait and see how this one pans out.

    REPLY
    • Tom Harrison@James Bray
      July 9, 2018, 12:35 pm

      Hi James, thanks for your comment. This service isn’t going to be for everyone and is obviously going to be marketed at people who live or work at Estuary Business Park, New Mersey Shopping Park and Liverpool John Lennon Airport as an alternative to other services already provided. It has the added convenience of being relatively door-to-door rather than dropping off half a mile from your destination.

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