To celebrate National Pride Awareness Month, Arriva North West has added a splash of colour to two of its buses which incorporates a rainbow swoop in support of the LGBT community.
Following on from the recent unveiling of a bus named in memory of Sir Ken Dodd, Arriva North West has repainted two of their Alexander Dennis Enviro400s based at Bootle depot in a special rainbow livery to support LGBT Pride and to show its commitment to the LGBT community.
On 1st June 2018, the second Enviro400 to be painted into the rainbow livery CX58 GAA (4412) was unveiled in its second special livery (see the first here) in a photoshoot at the Liverpool ECHO Arena to celebrate the start of Pride Month.
Lucky passengers travelling in Merseyside will be able to board one of the rainbow liveried pride buses that will operate on various routes this summer. The other example in the rainbow livery is CX58 GBY (4420).
Repainted into the company’s new standard base livery as part of the company’s ongoing Polish and Promote programme, the two-tone grey and white vinyl swoop has been replaced with a rainbow swoop.
Lisa Pearson, Head of Marketing commented: “Arriva is committed to promoting equality and diversity both inside and out of the workplace, and so we are extremely proud to be supporting the LGBT community with our newly designed rainbow buses.
We hope that the bright rainbow design will bring a smile to the faces of all those who board the bus, and we’ll be keeping our fingers crossed that we can spread the cheer even further at a series of exciting events this summer.”
To further show its commitment to the cause, Arriva has set its sights on taking part in Liverpool Pride on the 28th to 29th July and Manchester Pride on the 24th to 27th August with its newly designed rainbow buses.
The initial design was a collaboration with contributor Macauley Pugh drafting up a computer-generated concept as pictured above and with the help of Karl Wilton from Arriva North West, the idea came to fruition.2 comments