As the nation prepares to remember those whose courage and sacrifice preserved our freedom, North West bus operator Rosso is planning its own moving tribute to the fallen.
Parent company Transdev is adorning 200 of its buses across the North with large sized commemorative poppies to encourage its thousands of customers travelling each day to remember those who made the ultimate sacrifice for their country.
Serving members of the armed forces will also be able to travel free on any bus service operated by Rosso on Remembrance Sunday 10th November 2019.
The poppies will be prominently displayed on the front of Rosso buses on routes from Blackburn and Bolton in the west to Littleborough and Todmorden in the east.
Rosso’s CEO Alex Hornby said: “Our customers welcomed our decision to place poppies on several of our buses in previous years, so we felt it was right to continue our support this year for the important work of the Royal British Legion.
“We hope that by prominently showing our support for the Poppy Appeal on our buses, many of our customers will join us in contributing to this excellent cause.
“All our teams at our depots across the North are fully behind this – we want to remember those who gave their lives for our freedom, and to support those living with the impact of conflict today.”
Transdev’s purchase of additional large-sized poppies for its buses from the Royal British Legion over the last four years has raised over £5,500 for local Royal British Legion branches across the North. The company hopes that as a highly visible symbol of remembrance, they will help to generate a further boost as customers buy and wear their own poppies with pride.
Buses from each of Transdev’s eight local bus companies are now being fitted with poppies ahead of Remembrance events across the North of England, and the nation.
Full details of all Rosso services are available on its website transdevbus.co.uk/rosso or on the free to download Transdev Go smartphone app.