Rosso Shortlisted in UK Bus Industry’s Premier Awards

Rosso Shortlisted in UK Bus Industry’s Premier Awards
A line up of Rosso liveried buses including recently introduced brands like Trax and Lakeline.Transdev Rosso

It’s an amazing turnaround in fortunes which is revolutionising travel for thousands of customers every day – and now the team behind North West transport firm Rosso is to compete in the UK bus industry’s biggest awards celebration of excellence and innovation.

The UK Bus Awards recognise and reward the industry’s finest talents and are hotly contested by hundreds of bus operators across the country.

Rosso’s parent company Transdev is shortlisted in three of the most keenly fought categories in this year’s Awards, with the team at Rosso lining up to compete in the Making Buses A Better Choice Award, recognising projects and innovations which go over and above to help improve bus services, while rewarding initiatives that make the bus a first choice travel option.

The once struggling Rosso, which was formerly owned by Rossendale Council, has seen substantial investment in new and revitalised buses since its 240 staff and 102 buses joined the Transdev family of bus operators in January 2018.

Partnerships between the bus firm and local councils, MPs and businesses have helped to deliver an impressive 14% passenger growth on all Rosso routes, and an amazing 43% rise in passengers on its Lakeline service between Rochdale and Hollingworth Lake since its relaunch last May – plus a 36 per cent reduction in customer complaints.

Key improvements at Rosso also include:

  • 40 per cent of the Rosso fleet replaced by better buses
  • 16 brand new buses introduced on service 464, linking Accrington with Rochdale
  • 31 existing buses transformed, with 17 buses upgraded to Euro 6 low emissions standard
  • 10 newer double deck buses introduced to replace older vehicles on school services
  • 43 buses upgraded to offer fast and free Wi-Fi and USB power points for mobile devices

Transdev CEO Alex Hornby said: “I’m absolutely thrilled to see our great team at Rosso being chosen to compete on the national stage for these prestigious awards, which recognise the great innovation, talent and pride driving our bus industry forward throughout the UK. We’re very proud of our success at Rosso, and grateful to every single one of our amazing people for all they do to look after the growing number of customers choosing to travel with us.

“I’m also delighted to see our talented people deservedly lined up with the nation’s finest as they continue to deliver amazing customer service in Lancashire and Greater Manchester, and right across the North. We’re earning a reputation as one of the UK’s most innovative and successful transport operators, and as ever, our customers are at the heart of everything we do.”

UK Bus Awards Chairman Mark Yexley said: “We’re delighted to see Transdev reach the finals in three categories. Buses play a vital role in helping to improve our environment, and it’s so good to see companies that are truly dedicated to improving air quality across our towns and cities.

“It’s an honour to be able to recognise businesses who consistently show a commitment to encourage more and more people to catch the bus. We wish the team at Transdev the very best of luck in the finals.”

Two of Transdev’s companies in Yorkshire are also on the shortlist for the UK Bus Awards – its ground-breaking electric buses in Harrogate for the Environment Award, and its Coastliner network linking Leeds and York with the Yorkshire Coast in the Sustained Marketing Excellence category.

Transdev’s teams will now head to London for the UK Bus Awards finals, to be held on Tuesday 19th November 2019.

Tom Harrison

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