Stagecoach adds a touch of Gold in Workington, Keswick & Penrith

Stagecoach adds a touch of Gold in Workington, Keswick & Penrith
One of five new Stagecoach Gold Enviro 400s and one of two Stagecoach Gold 300s pose at Dean CrossRichard Burgess

Stagecoach Cumbria & North Lancashire have invested £1.4 million in seven new, highly specified buses for its principal route through the North Lakes from Workington to Keswick and Penrith.

The seven vehicles – comprising of five Alexander Dennis Enviro 400 bodied Scania N230UD double deckers and two Alexander Dennis Enviro 300 bodied Scania K230UB single decker buses will be based at Stagecoach’s Workington depot and operate the X4 and X5 services that operates half-hourly between Workington, Cockermouth, Keswick and continuing hourly on to Penrith.

Passengers using bus routes X4 and X5 will be travelling in style from now on, as the buses have environmentally sourced highback Lazzarini Italian leather seats with extra legroom, tinted glazing, free WiFi for passengers to stay connected on the move, a new interior design which includes noise-reducing moquette fabric and USB charging points. All nine buses also feature Euro 5 EEV (Enhanced Environmental Vehicle technology) engines designed to look after the planet by helping to cut exhaust emissions.

Services between Keswick and Workington run every 30 minutes, and services between Penrith and Keswick will run hourly. This all comes at a great price when you use the Stagecoach pay-monthly smartcard, working out at just £19.62 a week for unlimited travel along the entire route.

What’s the idea behind Stagecoach Gold? Over a period of time, Stagecoach carried out detailed customer research – much like Arriva did with its high-quality Arriva Sapphire brand. The study highlighted that their customers valued a number of things as key to the enjoyment of their journey. These included clean vehicles, friendly drivers, comfortable seats and pleasant surroundings.

As a direct response to these findings, Stagecoach has invested in a fleet of new Gold specification buses for key routes across the UK. One of these routes is the X4/X5 route from Penrith train station, through the heart of the Lake District to the Cumbrian coast along the A66.

As many will appreciate, this is a journey which can only truly be savoured when you’re not stuck behind the wheel yourself – so those who travel on the new Gold service are in for a real treat on what promises to be a truly first class experience.

What’s more, to make every journey really enjoyable, each vehicle is also staffed by friendly, knowledgeable drivers, who will be dedicated to this route and can be identified by their Stagecoach Gold uniform.

For our enthusiast readers, the registrations are YN65 XFB (15221), YN65 XFC (15222), YN65 XFD (15223), YN65 XFE (15224), YN65 XFF (15225), YN65 XFY (28747) & YN65 XFZ (28748). 15221-24 and 28747/48 have branding for the X4/X5, whilst 15225 carries generic ‘Stagecoach Gold’ branding.

The X4/X5 is the second Stagecoach route in Cumbria to be upgraded to gold status. The 300 service that operates between Carlisle and Whitehaven got the Gold treatment back in 2013.

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Tom Harrison

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