The Chester City Sightseeing open top bus tour, which is run by Stagecoach Merseyside and South Lancashire, has been recognised with the Small Visitor Attraction of the Year award at the Marketing Cheshire Annual Awards.
The Chester tour bus scheme, which takes in popular attractions including the Roman Amphitheatre, River Dee and Anglican Cathedral, fought off strong competition from other Cheshire businesses including the Hack Green Secret Nuclear Bunker and Adlington Hall to win the coveted prize.
Stagecoach has witnessed strong footfall growth since taking over the attraction in 2013. There has been a 4% increase in the number of users during the peak summer season and an 18% increase over the off peak months.
Managing director of Stagecoach Merseyside and South Lancashire, Elisabeth Tasker, said: “We are delighted to be named as the Small Visitor Attraction of the Year. We’ve made significant investment in the attraction to ensure we’re not only increasing passenger numbers but also delivering a fantastic experience.
“Over the last year, we have replaced our former fleet of 26 year old buses with newer, fully refurbished double decker buses and made it fully accessible with improved disability access.”
The award comes off the back of Stagecoach Merseyside and South Lancashire being recognised for its high standards of quality and the role that Chester City Sightseeing plays in helping to boost tourism in Cheshire with an official Visit England Quality Assured Tour accreditation.
The Marketing Cheshire Annual Awards celebrated excellence and outstanding achievement by local businesses and individuals with many of the winners going on to represent Cheshire at the national VisitEngland Awards for Excellence 2016 which will take place during English Tourism Week, 5th – 13th March 2016.
Katrina Michel, Chief Executive, Marketing Cheshire said: “The awards were a true celebration of the wealth of innovative, creative and dynamic businesses which support Cheshire’s growing visitor economy.”
“I’m very proud of the destination and reputation that it has built both nationally and internationally which we continue to work hard to promote. Many of the winner’s from tonight’s awards will go on to represent Cheshire at the national VisitEngland Awards for Excellence and we wish them all the very best of luck.”